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Starting A Business

Business Planning

Do I Really Need a Business Plan?

To hell with a business plan. Is this how you feel? Does the thought of writing one frustrate you, filling you with restless anxiety? Well, your

Business Planning

Want Business Success?

Case Study: Sony And Southwest Airlines Part I Mission/Vision/Values The following is the first in a series of articles highlighting keys to building a business

Business Planning

Startup Sales Projections

Business Plan: Sales Projection More Than Just a Number When starting out, financial forecasts may seem overwhelming. We'll help you conquer the numbers with this

Business Planning

Is Your Product Viable? A Case Study on Decision Making

Segway... The Big Idea That Never Caught On At the turn of the century, an invention took Silicon Valley by storm. Steve Jobs called it

Business Planning

Ingredients to Make a Business Successful

Substance of the Small Last month I watched the special Grammy Salute to Stevie Wonder. Watching Stevie reminded me of another great artist, Michael Jackson,

Business Planning

6 Rules for Advertising

How To Stop Losing Money A business associate once cautioned me about being careful and knowledgeable regarding spending my dollars on advertising because, as he