Category: Business Planning


Want Business Success?

Case Study: Sony And Southwest Airlines

Part I Mission/Vision/Values

The following is the first in a series of articles highlighting keys to building a business built to last; that is a business with staying power and resilience.  The series Read the rest


My Business or My Job

Employee vs Entrepreneur

I have learned over my 35 years in business, as an owner and consultant, that the road to success in business is paved with circumstances and events that are common to most pursuing the entrepreneurial dream.

  • Discovery
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6 Rules for Advertising

How To Stop Losing Money

A business associate once cautioned me about being careful and knowledgeable regarding spending my dollars on advertising because, as he said, “money for advertising has the potential to fall far from the tree.” When I … Read the rest