How To Develop A Strong Brand Foundation
Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line — in order to establish a presence in the consumer’s mind and … Read the rest
I have always been fascinated by the simplicity and the power of quotes. A few words placed together in the right context can make what seems complicated quite easy … Read the rest
Forecasting Sales for Your Start-Up Business
In this case study article, I’ll share with you steps you can take to know how to forecast sales for your start-up business.
Starting a new business is both exciting and nerve racking … Read the rest
Why a Start Up Loan May Not Be a Good Idea
During a recent Pitch and Brew session at Impact Hub Philadelphia, a topic of discussion was whether starting a business with a loan is a good idea.
One participant … Read the rest
Setting Yourself Apart from Your Competition
I was in a supermarket on yesterday and saw a young lady in the pasta aisle deciding which brand of elbow macaroni she would buy. After she briefly scanned the shelf, her quick reach … Read the rest
Josh is Stuck in Self Employment
There is a huge difference between being self-employed and being a business owner. A self-employed person, for the most part, does every task (all the responsibilities) in his/her business endeavor; while a small business … Read the rest